The window to your Golf Club is your Website
How are you communicating your story?
Members make clubs …
Do you focus on your course or on your member experience?
Many golf clubs focus on their course, communicating to people educated in golf.
When attracting new members, especially women, we need to educate future golfers about the golfing experience, within and beyond our clubs.
Each club has a role to play in the overall golf story and we all need to be playing an active role in the future of golf.
Understanding the different profiles and aspirations of current womrn golfers and creaating profiles of women participating in off-course golf experiences at driving ranges, indoor studios and par 3 courses, will enable clubs to tailor makreting messages on websites and social media channels.
Educating potential future golfers to the club golf experiences and its benefits on and off the course, is key to growing the game.
